Wednesday, October 9, 2013

Wendy Bellissimo for JC Penney!

Who is Wendy Bellissimo? Well, unless you've been living under a rock, you know plenty about Wendy Bellissimo's line of baby products. Here's a little info about Wendy the Wife, Mother & Designer:

"Widely known as an icon of baby and kids design, Wendy Bellissimo has been creating environments for families since 1998.  A favorite of celebrity moms like Brooke Shields, Kelly Ripa and Denise Richards, Wendy’s creations have appeared in countless publications and she is a goto lifestyle expert for America’s leading design shows. The founder and chief designer of her product line, which includes Nursery Decor, Apparel, Bags, Baby Gear and more, Wendy works from home where she can be close to her four young daughters."




Wendy has come a long way since her start in 1998. She just launched a new collection exclusively for JCPenney and I had the opportunity to meet with her at her beautiful home last week to view the collection before it hit stores. We gathered in her lovely backyard for brunch while taking a sneak peek at the new collection. Wendy Bellissimo for JCPenney includes crib bedding, bath, special occasion apparel, footwear, gifts and accessories at attainable prices such as $16 for shoes and $199 for bedding. Her chic new line is just perfect for Fall and the coming Holiday season!  In honor of the collection launch, a monetary donation was made to pediatric sarcoma research under the direction of Dr. Federman at UCLA’s Jonsson Comprehensive Cancer Center.

From Mama Bags to Nursery Furniture, I saw it all and loved every single item. I only wish my kids could still fit into the children's clothing. The Mama Bags are gorgeous! So not your typical diaper bag. They look like designer handbags and are available in a variety of styles and colors. The nursery themes are just adorable and the matching pieces are perfect for making a nursery a special place for your baby. With little blue whales, honey bees and pink doves to choose from, you can't go wrong.
 


The pieces for Fall are absolutely gorgeous and Wendy also designed a few pieces specifically for the Holidays. Everything your little one will need from layettes and receiving blankets to shoes and other accessories. The warm colors and soft fabrics make this collection a must have. Wendy has really put a lot of love into every detail of this collection. The outerwear is incredibly chic for both baby boys and girls. I love the idea of layering the pieces for both a casual and trendy look.


I had the chance to speak with Wendy about her amazing new line for JCPenney. I asked her what her inspiration for the collection was and here is her response:

"Having four little girls, I am always looking for great style, quality and value. Creating a product that's attainable is very important to me. Especially now, I wanted parents to feel like they are making a smart purchase. Being able to purchase pieces that are beautiful and gorgeous, but they're being smart about it. Moms are always telling me that boys never have a fun variety so I wanted to really put great elements into this collection and offer pieces that will have that "Wow" factor and make the line super cute. I am really excited about this collection."

So am I Wendy! I am going to purchase a few of my favorite pieces from the new collection and put them away for my future nieces and nephews...hoping my siblings will get the ball rolling on this one for me!


I absolutely adore the little dresses and matching shoes for baby girls. The details and fabric choices are gorgeous. Chic is an understatement! The best part of the new collection is that all of the pieces are functional. Your little ones can still run and play and be comfortable in the soft materials. My most favorite item is the soft, cuddly, gray elephant! Yes...I must have that elephant!

You can find this wonderful collection in JCPenney stores now!

Disclosure: I was not compensated for this post. I was invited to a private event to view the collection in order to facilitate my review. These are just my two cents!

3 comments: