SHUTTERFLY AND 20TH CENTURY FOX LAUNCH THE WALTER MITTY PHOTO EXPERIENCE IN SEARCH OF PHOTOS THAT EXHIBIT THE ESSENCE OF LIFE
Shutterfly, Inc., the market leader in digital personalized photo products and services, in partnership with 20th Century Fox, today announced the launch of the Walter Mitty Photo Experience, a national search for photos that exemplify the essence of life in celebration of the movie The Secret Life of Walter Mitty, in theaters December 25. This experience asks users to pause and take notice of the wonder of their own work; to look for the photos that define the beauty of (their) life, and to share them with a larger community.
Beginning today, users can be a part of this engaging photo experience, by visiting www.shutterfly.com/waltermitty and sharing their photos in three month-long entry phases; Travel, Dreams and Adventure. Three top images will be chosen from each phase, making it to the semi-finals and eventually a finalist round where a panel of judges will vote for the winning photo, announced in conjunction with the premiere of The Secret Life of Walter Mitty in December 2013. The winner will receive professional photography equipment from Fuji Film and a chance to travel the world with Delta Vacations, enabling the winner to further realize the dream of capturing their life’s travels and dreams through photography.*
“The Secret Life of Walter Mitty is a soulful film with a rich narrative," said Heather Maddan, Shutterfly Chief Storyteller. "The themes of travel, dreams and adventure emerge in this beautiful story, creating a wonderful platform to engage those who wish to share the world they see through those lenses.”
"We are excited to be partnering with Shutterfly to launch this Photo Experience as an interactive and engaging way for fans to create a community around The Secret Life of Walter Mitty," said Zachary Eller, senior vice president, marketing partnerships & promotions at 20th Century Fox. "Moviegoers who are inspired by the film can share the extraordinary and incredible moments from their own lives."
Ben Stiller directs and stars in The Secret Life of Walter Mitty, James Thurber's classic story of a day-dreamer who escapes his anonymous life by disappearing into a world of fantasies filled with heroism, romance and action. When his job, along with that of his co-worker (Kristen Wiig), are threatened, Walter takes action in the real world embarking on a global journey that turns into an adventure more extraordinary than anything he could have ever imagined.