StubHub’s Ticket Oak Introduces Industry-First Rewards Program
Secondary Ticket Company Leads Industry in Rolling Out Comprehensive Loyalty Rewards Program
StubHub, the world's largest ticket marketplace, announced the launch of its comprehensive loyalty rewards program, StubHub Fan Rewards. The free program, which is the first of its kind in the ticketing industry, offers rewards for eligible purchases plus the opportunity for unique fan experiences and complimentary seat upgrades.
Fans across the country can sign up for StubHub Fan Rewards online and start earning rewards on their next purchase. Similar to rewards programs in the travel industry, StubHub Fan Rewards offers perks and benefits to frequent users of StubHub.com. The program is the result of customer feedback from the company’s most frequent users and StubHub’s continued commitment to rewarding brand loyalty.
To commemorate the launch of the new program, StubHub hosted a free interactive spectacle yesterday featuring the Ticket Oak, the increasingly popular star of the company’s commercials and advertisements. The 25-foot tall animatronic talking tree was center stage at The Grove, a popular outdoor shopping mall in Los Angeles, as he posed for pictures and gave away thousands of tickets and prizes to fans that signed up for StubHub Fan Rewards. This was the first time the Ticket Oak has made a live appearance, which comes on the heels of the launch of StubHub’s newest commercial, “Late Night Ticket Oak.” Families who stopped by also had the chance to support charity, as StubHub made a $5 donation for each child that colored mini Ticket Oak leaves during the event to Inner-City Arts, an LA-based organization that provides arts education to students.
The program features two distinct levels: Star and Superstar. Everyone who joins is automatically enrolled into the Star level, where they will earn 2 percent in rewards for each eligible purchase. Once members reach $10 in rewards, they become eligible for a $10 FanCode to use on any future StubHub.com purchase. Those who make 10 purchases or spend $2,000 on StubHub.com in a calendar year become eligible for Superstar level, where they will earn 3 percent in rewards on all purchases and become eligible for complimentary seat upgrades and priority invitations to StubHub loyalty events.
More information on the StubHub Fan Rewards program can be found at http://www.stubhub.com/fan-rewards/.