PRESCRIPTION FILLED FOR SECOND SEASON OF DISNEY JUNIOR'S HIT
"DOC MCSTUFFINS," 2012 TO-DATE'S #1 CABLE TV SERIES AMONG KIDS 2-5
-- Demand to be Met (Stat) for Books, Licensed Toys, Apparel and Sleepwear --
The doctor is in -- "Doc McStuffins," TV's newest hit for kids age 2-7, has been ordered for a second season on both Disney Junior, the daily programming block that posted Disney Channel’s best fiscal second quarter ratings ever in the daypart, and the burgeoning 24 hour Disney Junior channel. The channel is available to Comcast, Time Warner Cable, Cablevision, Bright House Networks and Verizon subscribers and soon, via additional affiliates nationwide. The announcement was made today by Nancy Kanter, Senior Vice President, Original Programming and General Manager, Disney Junior Worldwide.
PHOTO CREDIT: ©(DISNEY JUNIOR)
The animated series about Doc, a little girl who can talk to and heal stuffed animals and toys out of her playhouse clinic, is 2012 to-date's #1 cable series among Kids 2-5 and the #1 preschool cable TV series among Total Viewers and Women 18-49. Its March premiere is the #1 preschool series launch in cable TV history among Adults 18-49. "Doc McStuffins" joins Disney Junior's other hit series "Jake and the Never Land Pirates" and "Mickey Mouse Clubhouse" which accounted for the Top 3 preschool cable telecasts of the quarter among Women 18-49.
PHOTO CREDIT: ©(DISNEY JUNIOR)
Based on parents feedback and retail demand, Disney will introduce "Doc McStuffins" books, apparel, party goods and role play toys, dolls and accessories, beginning this summer through early 2013, its quickest to market launch ever for a preschool property. A "Doc McStuffins" DVD will release on August 21.
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